Located at 27 Efhroniou Street in Pagkrati, Poupée is not just another storefront for children that you simply walk past. Christina Mathea utilized her theatrical background to create a space that feels more like a Fine Arts studio than a traditional shop. She brings a purely theatrical perspective to the way a child is dressed, treating clothing as a medium of expression.
The logic here is simple because clothes must have movement and fully express the uniqueness of the wearer. Their motto is like nobody’s watching and the collections reflect exactly that. You can forget the stiff and restrictive outfits of the past. At Poupée you will find pieces with character made for children who want to run and play freely away from the logic of mass production. Every choice on the racks seems to have come out of a modern atelier that prioritizes comfort and style without any exaggerations.
The space itself functions like a stage set in a constant state of work in progress. Authentic vintage children’s furniture blends with industrial elements to create an atmosphere that invites you to explore. Nothing looks staged just to impress as the aesthetic emerges organically and effortlessly from the way the objects are placed down to the last detail on the shelf.
The most interesting element is that Poupée comes to life even beyond shopping. During the week the scenery shifts and the store transforms into a space of action with activities that bring children closer to play and creativity without strict rules or obligations. This same freedom permeates the curation of all the brands. From the clothing to the small items for the nursery, everything serves a common aesthetic line that stands out quietly.
In an Athens that is constantly chasing the next trend, Poupée wins because it remains faithful to authenticity. It is a destination with its own unique identity on a street that is now gaining its own special momentum.
Poupée Kids Store
27 Efhroniou Street, Pagkrati, tel. +302107221924
www.poupee.gr | Facebook | Instagram
