Good aesthetics aren’t a luxury or at least, they shouldn’t be. The objects around us, even the most everyday ones, aren’t meant to fade into the background. Art doesn’t belong strictly in museums and galleries, nor is it reserved for special occasions. Everything in our daily life can be both functional and beautifully crafted and that is precisely what design is all about.
This was the mindset of Argyris Athanasiadis when he founded Redy., the first dedicated graphic design & illustration store in Greece. It’s the vibrant, colorful universe we first fell in love with on Zoodochou Pigis street, which has now expanded to include a brand-new second location on Akadimias.
Paper its touch, its distinct smell, lies at the very core of Redy. Its two main pillars are books and posters: local and international publications on graphic design, illustration, and visual culture, alongside posters designed in-house or selected from across the Greek design community, especially its younger generation. Expect surreal figures, bold colors, pop art touches, and characterful linocuts. As Hundertwasser famously put it, “The vertical belongs to man” and here, the walls serve as a canvas, inspiring you to pick out the print that will serve as your own small statement against monotony.
Nothing gets left out when it comes to good design. Redy. stocks some of the most eye-catching statement homeware you’ll come across: metal coffee tins, serving trays, paper napkins, and tea towels that are anything but generic. The design philosophy extends beyond the home into accessories, silk scarves, enamel pins, tote bags and even clothing.Proof that graphic design speaks every language.
With Christmas just around the corner, if you’re the type of person who loves giving thoughtful, original gifts, walking into Redy. feels like stepping into a colorful paradise. Freshly designed holiday greeting cards, planners, and calendars are ready for the season featuring both independent labels and custom creations. Add to that puzzles, soaps, room fragrances, and card games, and you quickly realize this is the ultimate remedy for awkward, last-minute gift-giving.
The things we choose to surround ourselves with say a lot about how we want to live. The holidays, this city, and our daily lives deserve to be anything but dull. Never Standard, Sometimes Teasing, Always Redy.
Redy. Design Editions
117 Zoodochou Pigis Street, Exarcheia, tel: +302103804619
57 Akadimias Street, Athens, tel: +302110089589
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